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High Commissioner H.E. Masood Imad Attends 15th Jaffna International Trade Fair, Highlighting Northern Sri Lanka's Growing Economic Potential

High Commissioner H.E. Masood Imad, attended the 15th Jaffna International Trade Fair (JITF), held from January 24th to 26th at the Muttraweli grounds in the Northern Peninsula. During his visit, High Commissioner Masood engaged with exhibitors, toured various stalls, and gained valuable insights into the diverse range of products and services on display.

The JITF, an annual event that has been a key platform in the region for the past 14 years, attracted over 300 exhibitors representing sectors such as sustainable energy, agriculture, construction, healthcare, tourism, and information technology. This year’s edition further emphasized the fair’s role in supporting startups, established businesses, and regional tourism initiatives aimed at attracting international visitors.

Organized by Lanka Exhibition and Conference Services (LECS), the event underscored the Northern Province’s economic potential, providing opportunities for businesses to showcase innovative solutions in industries including food and beverage, packaging, and hospitality. LECS’s efforts to foster economic development were commended by both industry leaders and government officials.

The Jaffna International Trade Fair continues to serve as a vital catalyst for business development and regional collaboration, further integrating the Northern region into Sri Lanka’s national economic framework.

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